Famous Logos With Hidden Meaning

Creating a creative logo is always a challenge for the graphic designer. Some of the famous brand logos were created with a hidden meaning inside them. Have you ever looked at logos and wondered what their meanings were or what inspired the designer? Here are 20 logos which you see every day. Check out their hidden meanings:

  1. Toyota:

The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product and the heart of progress in the field of technology.

pencil text toyota
Source- giantbomb.com


  1. McDonald’s:

In the 60s, McDonald’s wanted to change the logo but their design consultant and psychologist Louis Cheskin insisted that they should leave the golden arches as it is. According to BBC, Cheskin said customers will unconsciously recognise the logo as the “symbol of a pair of nourishing breasts”. Whether this is true or not but their logo is one of the most recognizable logos in the world.

Pencil Text Mcdonalds
Source- en.wikipedia.org


  1. Amazon:

The giant online store aptly takes on the name Amazon to convey its wide store directory. This is further hinted by the arrow linking the “A” to “Z” to say that they have everything from ‘A’ to ‘Z’. Which should satisfy you, hence the dual meaning of the arrow being a smile.

Pencil Text amazon
Source- logok.org



Toblerone’s logo is a complex one! Look closely at the mountain and you’ll spot a bear. The reason of this is because the Swiss Chocolate Company originated from the city of Bern, Switzerland which is also known as the City Of Bears.

Pencil Text toblerone
Source: mendezmedia.com


  1. FedEx:

The shipping company’s logo seems like one with only its name. However if you take a second look at the space between “E” and “X”, you would notice an arrow. With it so perfectly placed there, it is no wonder that the arrows represent speed and precision.

Pencil Text fedex
Source- en.wikipedia.org


  1. Sony VAIO:

VAIO is a Sony’s brand line for its laptops. The symbol is not just a stylized logo but refers to turning analog waves into digital form too. The analog waves are represented in the form of “V” and “A”. “I” and “O” on the other hand refer to 1 and 0, which are the two digits used in used in the binary code, the digital.

Pencil Text sony vaio

Source- madebymagnitude.com


  1. LG:

The face seen in the LG logo is made up of alphabets ‘L’ illustrating a nose and ‘G’ forming the remainder of the face. Some people claim that the logo looks like a modified ‘Pacman’ symbol.

Pencil Text LG
Source- commons.wikimedia.org


  1. BMW:

BMW has a history of aviation and its logo stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the
German military.
Pencil Text BMW

Source- bmwdrives.com


  1. Apple:

The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the Biblical creation story of Adams and Eve.

Pencil Text Apple
Source- apple.com


  1. WENDY’S:

Famously founded by Dave Thomas, Wendy’s brand identity highlights a personal and “home-cooked” feeling. Take a closer look at Wendy’s collar and you might just see the word “mom”. Wendy’s named after Thomas’ daughter, now has more than 6,500 restaurants worldwide.

Pencil Text Wendeys
Source: cnbc.com


  1. Google:

The Google logo has four primary colours in a row and then it’s broken by a secondary colour. This was entirely intentional. Google wanted to show that they don’t play by the rules and are also playful without making the symbol bulky. To do that, they just used simple alphabets and colours.

penciltext.com Google
Source- en.wikipedia.org


  1. Baskin Robbins:

The Baskin Robbins ice-cream chain offers a variety of 31 different flavours of ice-creams. The number 31 has been incorporated within the ‘B’ and ‘R’ initials in pink.

penciltext.com baskin robbins
Source- en.wikipedia.org


  1. Formula F1:

Formula 1 is commonly known as F1. With the black F and red patterns signifying speed on display- where does the 1 come in? Take a closer look at the space between these two elements.

penciltext.com F1
Source- fia.com


  1. PICASA:

Google’s image editing and sharing site do not only represent a camera shutter. Its name Picasa is a word play on the concept that the site is a home for your photos. “Casa” in Spanish translates to “home”. Now, do you see a house in the middle of t he colourful shutter?

penciltext.com picassa

Source: logos.wikia.com


  1. Unilever:

The “U” in the Unilever logo is creatively filled in with a variety of images, but every single icon used actually represents an aspect of the Unilever business. You can see birds, bees, DNA, lips and much more inside the “U”.

penciltext.com uniliver

Source- en.wikipedia.org


  1. Adidas:

The Adidas logo looks like a mountain to represent the obstacle that people need to overcome in life. Originally the logo was just three stripes and did not stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain.

penciltext.com adidas
Source- en.wikipedia.org


  1. Coca-Cola:

It’s rare, but sometimes hidden meaning can just be a coincidence! A Danish flag can be spotted in between the “O” and the “L”. Coco-cola used this to their advantage while advertising in Denmark.

penciltext.com coca cola
Source- coca-cola.com.au


  1. Gillette:

The hidden message in this logo is difficult to spot, but if you look closely you’ll notice how razor-sharply the “G” and “I” have been cut. This represents the sharpness and the precision of Gillette razors.

penciltext.com gillette

Source- businesswire.com


  1. SUBWAY:

The arrow pointing left in the S and the arrow pointing right in the Y of the Subway Logo symbolises the entrance and exit of a Subway. It represents that you can have fresh food even on your way!

penciltext.com subway
Source: growwithtrellis.com



What to say about Walt Disney! We become Walt Disney fans at a very early age. Its logo is quite interesting. Examine this logo of Disney carefully and observe the three six camouflaged in the writing of the Walt Disney corporate logo. 666 is a satanic number and it symbolises Satanic Cult.

PencilText.com walt disney

Source: youtube.com

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